First-ever World Screen Tourism Summit

Travel
Written By Moozi Digital
 

8 October 2025

SET-JET 25 - Birmingham

Friday 21 November

The ICC, Birmingham

Screen tourism or ‘Set-Jetting’, where travellers around the world visit locations they have seen in their favourite films, TV shows, and games continues to be one of the key global travel trends being seen this year.

Hit shows such as Game of Thrones, Bridgerton and of course Peaky Blinders all attract visitors to filming locations. VisitBritain reported that amongst UK visitors who have taken a leisure trip in the last 10 years, 7 in 10 have visited a film or TV location. But are you making the most of it?

Join us at the first-ever World Screen Tourism Summit – SET-JET 25 on 21 November in Birmingham to find out.

You’ll hear …

  • Real-world case studies from destinations and attractions featured in major productions

  • Sessions including marketing, PR, digital, partnerships and sustainability

  • Global insights from Austria, Greece, Norway, Malta, the USA & the UK on how destinations & attractions can turn screen appearances into sustainable strategies

  • Best practice tailored to cultural sites, historic places and modern visitor experiences

The fantastic speaker line-up includes:

  • Andy Harries OBE – Producer of ‘The Crown’ & Chief Executive & Co-founder, Left Bank Pictures

  • Susanne Simpson – Live online from the USA, Executive Producer, WGBH Masterpiece – worked on series like Downton Abbey, Grantchester & Sherlock

  • Leon Forde – Olsberg SPI, CEO, the UK’s leading strategy consultancy for the creative industries

  • Kate Edwards, CXO & Co-Founder, Set Jetters (app showing movie locations across the world), based in the USA

  • Adrian Wootton OBE – CEO, British Film Commission & Film London

  • Tolene van der Merwe, Director, UK & Ireland, Malta Tourism Authority

  • Eleni Skarvelli, Director UK & Ireland, Greek National Tourism Organisation

  • VisitBritain: Patricia Yates, Chief Executive & Emma Wilkinson, Deputy Director, Global Marketing

  • Richard Parker, Mayor of the West Midlands

  • Seren Welch – Director, SW Consulting & the UK’s leading Screen Tourism Expert

  • Petra Clayton – CEO & Founder, CUSTARD, a leading PR agency for the travel/hospitality sector

  • Martin Evans – Managing Partner, The Tourism Business & Founder, SET-JET 25

See the website for conference programme and timings and speaker bios.

FIND OUT MORE AND REGISTER
 
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