Monetising Content
Content creators face challenges in finding effective routes to market, such as partnerships with broadcasters or streamers, international co-productions, or advertiser-funded content.
Global content production spend is expected to be the lowest in ten years. Third-party funding for original content will become increasingly important. Streaming services dominate but face competition, while mergers have changed the funding landscape, with Disney, Warner Bros. Discovery, and Comcast as the top three funders of original content. To provide opportunities for storytellers, clear and accessible support for identifying routes to market is essential.
“We are going to develop a specific set of immediate asks to Public Sector Broadcasters and international partners that tap into their goals/focus.”
Why in the West Midlands?
A mixed media ecology - The West Midlands has a richly mixed creative industries ecology. Alongside the games, TV and film sectors, the region boasts a strong advertising and marketing sector characterised by well-established independent agencies and the local presence of global networks like WPP, Dentsu and IPG.
A spirit of invention – Situated in the middle of the country, the West Midlands was founded as a place where buyers and sellers from across the world could come together to invent new products and find new ways to get them to market – just look at all those canals! That spirit of innovation, invention and enterprise is just as strong today, and makes the West Midlands ideally suited to finding the most appropriate and sustainable ways to support the creative content of the future.
Behind the scenes at Yamination
What we’ve done so far
Animation sector engagement - Create Central hosted a series of roundtable/meet and greets with commissioners from organisations that have traditionally had less engagement in the West Midlands. Regional animation studios heard from and had access to decision-makers from Disney, BBC Children's, BBC Ideas, and Warner Media.
Meet the commissioners – Create Central has hosted events to enable commissioners at Netflix, Paramount, UKTV, and Channel 4 to meet regional talent and start productive relationships.
Three priority actions
Develop a plan for engagement with the advertising sector.
Develop specific asks to Public Sector Broadcasters and international partners that tap into their goals/focus.
Use this to develop a plan for working with Public Sector Broadcasters to increase regional production.
Find out about our other missions
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IP Content Fund
Future funding for the West Midlands to help develop ideas. READ MORE…
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Future Media
Making the West Midlands the future of content creation. READ MORE…
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Games Sector
Finding new ways to support the West Midlands games sector. READ MORE…
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Sustainability
Making the West Midlands the home of sustainable content creation. READ MORE…